Kayelyn McCaslin
Reporter
The video begins with a car approaching a McDonald's drive-thru speaker, from inside of the car a person yells, “You know what I’m here for!”
Before the employee has a chance to respond, the customer blasts Sicko Mode by Travis Scott ft. Drake and bursts into laughter as they know that the worker understands their order.
This recent trend has developed on the platform TikTok, with the top video having 9.3 million views and 1.9 million likes. Aside from the trend itself, the hashtag #travisscottburger alone has 93.6 million views on the app.
This internet sensation comes as no surprise as the American rapper Travis Scott’s partnership with McDonald's has been advertised on the McDonald's app as well as on Travis Scott’s social media for the past 3 weeks.
“Billions and billions served” Scott captioned an Instagram post featuring candid photos of him in a McDonald’s kitchen enjoying his own burger.
The Travis Scott meal can be found on the McDonald's menu -- at the price of six dollars customers can order the meal of a quarter pounder with cheese with Travis' go-to toppings, a medium order of french fries with barbeque dipping sauce and a Sprite with a complementary Travis Scott figurine.
“It was pretty good but I’m not sure it was as good as everybody made it out to be. The combo is already immensely popular, but it is just like anything else you can get at McDonald’s,” junior Jack Crawford said.
This partnership is only the next stepping stone for Scott in the perspective of where the 29-year-old has come in his career. Scott has collaborated with several brands, including a shoe deal with Nike, a streaming event with Fortnite and a controversial Super Bowl LIII performance.
Now making his mark in the fast-food business, Travis Scott is the second celebrity to receive his own menu item since Micheal Jordan in 1992.
In contrast with the burger’s success, Travis Scott’s partnership with McDonald's actually caused some unrest throughout the fast-food chain. Unlike McDonald’s family-friendly image, Scott’s music lyrics about drug use and sex do not reflect McDonald’s values.
“No, it [the partnership] doesn’t change how I see Travis Scott. He saw an avenue to make money and become more popular and he took it and ran with it, working out great for him and the McDonalds franchise,” Crawford said.
McDonald’s attempt to grab the business of youth has proven successful, as with anything else that Travis Scott has promoted. The idea of utilizing popular creators is also being used this month by Dunkin Donuts as well with popular TikTok creator Charli D'amelio having her own drink called the “The Charli” on the Dunkin menu.
Although this is only two examples of popular creators teaming up with franchises in 2020, with the influence that social media has had on the public in the past year, specifically Gen-Z, it is possible that influencer/franchise marketing will become the new fad for fast-food chains globally.
Photos courtesy highsnobiety.com and mcdonalds.com
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